Supplements explained
without the nonsense.

Evidence ratings, honest buying guides and real comparisons — so you can buy smarter, not just spend more.

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Latest buying guides

Explainer

How to Build an Evidence-Based Supplement Stack

Most people supplement backwards — buying trendy products first and asking questions later. Here is a rational framework for building a supplement routine that is actually worth the money.

Goal Guide

Vitamin B12 for Vegans: The Complete UK Guide

B12 deficiency can take years to develop and cause serious, potentially irreversible nerve damage. Here is everything vegans need to know about supplementing safely.

The Evidence Meter

Every ingredient gets an honest rating based on the quality and quantity of published research — not how good its marketing is.

Strong Evidence

Well-supported by high-quality clinical trials and systematic reviews.

Moderate Evidence

Good evidence from multiple studies; some variation in results.

Early Evidence

Interesting preliminary research; more study needed.

Traditional Use

Long history of use, limited modern clinical evidence.

Hype Alert

Popular online, but the evidence is still catching up.

The Friday Fix

One useful supplement tip each week. No wellness waffle.

The Friday Fix

One useful supplement tip. No wellness waffle.

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